Winc The Bluffer Valdiguie 2016
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At Winc, the mission is to create wine brands that speak to today’s drinker. As the largest digital-first wine company in the US, Winc leverages their customer data to curate a sought-after selection of brands, such as Summer Water, Folly of the Beast & Chop Shop. Once a wine becomes successful, they partner with wholesalers, retailers and restaurants to introduce it to a larger audience.
Winc takes pride in the fact that their approach to grape sourcing and winemaking is progressive and thoughtful. Since their inception, Winc has used their unique skill sets to create a wine team that is successful at small-lot winemaking. They then apply those small-lot winemaking techniques, skills and philosophies to winemaking on a larger scale. In the 2019 harvest alone, the house-made wines were from grapes representing 39 different varieties, 11 regions, and 54 vineyards in California alone. Not to mention sparkling wine, wine in a can, and cider.
Diversity is something done well at Winc.
Native to Southwest France, Valdiguié also maintains a fairly substantial history in California. Given its high-yielding capacity, Valdiguié became very popular during the Prohibition. Until 1980, Californians called it Napa Gamay because of its similarities to Gamay as a finished wine. But in that year, a French ampelographer, Pierre Galet correctly identified it as Valdiguié—not Gamay. Today it still grows in pockets of respected appellations throughout the state. Somm Secret—In France it is also called Gros Auxerrois.
Paso Robles has made a name for itself as a source of supple, powerful, fruit-driven Central Coast wines. But with eleven smaller sub-AVAs, there is actually quite a bit of diversity to be found in this inland portion of California’s Central Coast.
Just east over the Santa Lucia Mountains from the chilly Pacific Ocean, lie the coolest in the region: Adelaida, Templeton Gap and (Paso Robles) Willow Creek Districts, as well as York Mountain AVA and Santa Margarita Ranch. These all experience more ocean fog, wind and precipitation compared to the rest of the Paso sub-appellations. The San Miguel, (Paso Robles) Estrella, (Paso Robles) Geneso, (Paso Robles) Highlands, El Pomar and Creston Districts, along with San Juan Creek, are the hotter, more western appellations of the greater Paso Robles AVA.
This is mostly red wine country, with Cabernet Sauvignon and Zinfandel standing out as the star performers. Other popular varieties include Merlot, Petite Sirah, Petit Verdot, Syrah, Grenache and Rhône blends, both red and white. There is a fairly uniform tendency here towards wines that are unapologetically bold and opulently fruit-driven, albeit with a surprising amount of acidity thanks to the region’s chilly nighttime temperatures.