Since the inaugural vintage of our Decoy Napa Valley Red Wine more than a quarter century ago, Decoy has taken an important place in the Duckhorn Portfolio of wines. With a reputation for delivering great quality at a remarkable price, Decoy has established a loyal following for its distinctive style, which emphasizes ready-upon-release wines that are capable of expressing their full charm and complexity in their youth. Building on this foundation, Decoy has evolved from being a single wine that supported the Duckhorn Vineyards brand to being a renowned winery in its own right.
The Decoy lineup now includes a Sonoma County appellation-designated Red Blend, Cabernet Sauvignon, Merlot, Zinfandel, Chardonnay and Sauvignon Blanc, as well as a California Rosé, Pinot Noir and Sparkling Wine, all of which highlight Decoy’s commitment to producing attractively priced wines from exceptional vineyard sources.
Fruit for the Decoy program comes from a mix of Estate vineyards and top grower vineyards. From the wealth of viticultural and winemaking talent we can draw from, to our world-class cooperage program and more, Decoy benefits greatly from the remarkable resources of the Duckhorn Portfolio.
Internationally recognized for gorgeous, pure fruit combined with great elegance, California Pinot noir thrives among the state’s cooler, coastal zones. Characterized by eclectic flavors and aromas of strawberry, black cherry, plum and potpourri with notes of forest floor, mushroom or black tea, the best California Pinot noir boast a supple texture and good acidity, giving them the ability to improve with age.
Credited with the beginning of Pinot noir’s glory in California, two growers, Joe Rochioli and Joseph Swan in the late 1960s independently planted Pinot noir vineyards in the Russian River Valley of Sonoma County. Today Sonoma County remains the leading producer of Pinot noir in the state, and Pinot noir is the leading red grape in the county, achieving its highest potential, in the Russian River Valley and Sonoma Coast.