La Playa Axel Carmenere 2019

In 1952, patriarch Søren Axelsen left his native Copenhagen to travel the world. Eventually, he settled in California to grow his own grapes. But he never forgot the remarkable growing regions he had seen in Chile, in particular Colchagua Valley, which showed such great potential to produce world-class wines.

By 1989, he had realized his dream, founding Viña La Playa alongside his sons Peter and Eric. Viña La Playa of Chile is a partnership between the Axelsens and two promient Chilean winemaking legends: the Sutil and Errázuriz families. The winery encompasses 597 acres of prime property in the Colchagua Valley, where its vineyards enjoy a unique microclimate that fosters the growth of premium wine grapes.

With near-perfect growing conditions, Colchagua Valley has been described as "The Next Napa" (Wine Enthusiast, March 2002) as "arguably Chile's premier opportunity for world-class wine production" (Wine Spectator, April 30, 2002), and as "2005 Wine Region of the Year," yeilding "some of the most compelling wines in the world" (Wine Enthusiast, 2005).

La Playa Wines stands as a beacon of sustainability, with a steadfast commitment to eco-friendly practices from vineyard to bottle. The vineyards nurturing our grapes are meticulously tended without the use of chemicals or pesticides, fostering a natural balance in the ecosystem. Water-saving irrigation techniques are employed, ensuring responsible usage of this precious resource. Only native yeast strains are utilized, eschewing genetically modified organisms for a more authentic and pure winemaking process. As a proud member of "1% for the Planet," La Playa Wines continues to demonstrate its commitment to environmental advocacy by donating a portion of its sales to organizations dedicated to preserving our planet's natural beauty and resources.