The only wine club made just for you

Sign up now and get $50 off your first box!

Pick a bottle
Pick a bottle

How it works

Real wine. Real humans. Endless discovery.

1 take our quiz

Take our short wine quiz and set your price range

Answer a few questions about wine you enjoy, select a price range from $20 and up and tell us if you want to receive your wine picks every 1, 2 or 3 months.

2 handpicked

Your somm handpicks six bottles just for you

You will be paired with a real wine expert "aka your personal somm" to tailor each shipment to your tastes and share notes on why those wines were selected for you.

3 enjoy and rate

Enjoy and rate your wine

Every time you rate a wine, your personal somm will get to know you even more. And future picks will keep getting better and better.

Meet the somms
Get matched with one of our wine experts.
Meet the somms
Get matched with one of our wine experts.
I love striking that perfect balance between challenging what someone was already comfortable with and enlightening them to entirely new sensations and experiences.
Wine education has been a life-long passion for me and I love interacting with fellow enthusiasts as well as those just beginning their wine journey!
I adore flying alongside my Picked customers on their journey through the wine world! There's so much to discover, and I love when they find new favorites!
I'm a world traveler & love playing the guide! Sharing my passion while being able to guide people on their wine journey is fabulously thrilling.
It's truly a pleasure to communicate my love of wine through sharing the very wines that continue to move me, hoping to transmit that identical feeling!
My favorite part of Picked is getting to know my customers' unique tastes. It's like having a conversation with wine.
What I love about being a Picked Somm is the opportunity to play tour guide, turning people on to those undiscovered gems. The wine world thankfully is filled with so many of them.
I love opening up a past order and seeing which wines people loved - and then using that info to show them something new!
Pick a bottle
Each box is tailored just for you

Unlike other wine clubs, you get a real human wine expert to learn your palate and guide your wine journey.

And they write personalized notes with every box on why those wines were picked just for you.

Customers love it!
We've been a part of subscription wine boxes for quite some time and Picked is BY FAR the best… High quality wines, good value!
Old World Reds
Rhône Blends
Super fun getting a hand picked present every month. The Somm really grasped our palate.
Pinot Noir
Sauvignon Blanc
My tastes and choices are actually heard! I have yet to receive a wine that I didn't like.
Pinot Noir
Pick your price. Change it anytime.
No shipping costs or fees. Just pay for real, quality wines.
Pick a price range starting as low as $120 per box – delivered every 1, 2 or 3 months.
100% satisfaction guaranteed.
Pick a bottle
Still need more reasons?
You're in control
Cancel or change your wine subscription at any time.
Free shipping. Free expert advice
Picked prices are the same prices on No added markups or hidden “club” fees.
Transparent pricing
If any bottle misses the mark, we’ll give you the credit to apply to a new bottle.


How is Picked different from other wine clubs?

Let us count the ways...

  1. It's personal.A wine expert (a real person!) is here to guide you on your wine journey. They pick wine suited to your unique tastes and provide tips so that you enjoy every bottle.
  2. Endless discovery. We have 100x more wine than the average subscription service, which means there's no limit to the depth or breadth of your wine discovery. Organic, critically-acclaimed, Chardonnay-only – no matter your interests, we can curate a wine club just for you.
  3. Quality wine. We believe that winemaking should be left to the winemakers and not the marketers, so you can rest assured that we'll never send you any private label plonk. We only sell the good stuff -- wine the experts and somms actually drink.
  4. Enjoyment guaranteed. We collect your feedback after you've tasted your wine so that we can make better picks each time. We care so much about your enjoyment that we literally guarantee it.
  5. You're in control. Unlike other wine clubs, we let you set the price, frequency and mix of reds and whites. Better yet, you can modify your settings or cancel at any time.

How are my wines Picked?

Picked is the only wine subscription where the wine is selected just for you. When you sign up, we'll ask you about the types of wine you like (and dislike), and the kind of wine discovery you're interested in. Want to try new varietals? No problem. Prefer to dive deep into Napa Cabs? We've got you covered. Your personal somm will take these preferences into account when picking your first order. In future shipments they will also factor in the feedback you provide on wine you've tried.

How often will I get my picks?

You choose the frequency that makes the most sense for you: every one, two or three months. 7 days prior to picking your next order, we'll check in to make sure you're ready for it. If your schedule changes, or if you're still working your way through the last box, you can easily snooze your subscription from your Account Settings page.

How many wines will I receive?

Every shipment includes six bottles. You decide the mix of reds and whites and can adjust it at any time.

How much will I be charged?

Set your own price point, starting at $15-$25 per bottle (pre-tax). We'll always seek out the best values for your budget. The total cost of each shipment will vary, reflecting the exact prices of each wine. We take this approach because transparency is important to us, and we never want you to doubt the quality of the wine or integrity of our picks. As with any of your Picked settings, you can change your price point at any time from your Account Settings page.

Is there really free shipping?

Yes! Standard shipping is free for all your picks. In the event expedited shipping is required -- for example to reach you in Hawaii or Alaska -- you will be charged the difference between expedited and standard shipping.

Regular shipping charges apply to orders you complete on your own, except for StewardShip members who pay for an annual unlimited shipping program.

What is the 100% satisfaction guarantee?

Your satisfaction is important to us. On your wine discovery journey with Picked, we will help you broaden your wine knowledge and palate. As a part of this process you will try new wine and provide feedback on them. If at any time you feel a wine really missed the mark, we will credit your next order the price of that wine. Just contact us by e-mail or chat and let us know how we flopped.

How do I cancel my wine subscription?

We understand that sometimes things change, and you may want to cancel your subscription. Canceling is easy and straightforward. You can cancel at any time from your Account Settings page. You can also chat, call or e-mail us. If you decide to cancel, we would appreciate your feedback so that we can make our service better.

Can I give Picked as a gift?

Picked is the perfect gift for your wine-loving friends. We recommend buying them a gift card which can be applied towards Picked orders. Given this service is highly personalized and based on individual preferences and feedback, we discourage signing up on someone else's behalf.

Still have questions?

Chat or e-mail us your questions and we'll do our best to answer them. In the meantime, feel free to read our Terms & Conditions.

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An average Picked box costs $150
(6 bottles at $25 each)
Approx two boxes
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$50 off your first Picked box. Code PICK50

$50 off your first box. Code PICK50

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*Offer only valid for first-time Picked subscribers. The $50 discount applies to the first 6-bottle shipment of your Picked subscription and excludes tax and shipping. Offer may not be combined with any other promotion or used with any other discounts on has the right to end or modify any offer at any time. Additional restrictions may apply, see terms and conditions for more details. Offer subject to state law limitations.

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