Amazing wine,
selected by experts
just for you.

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Your personal
to the
wonderful world
of wine.

Real Wine Experts

With Picked you get your own personal somm. After all, a truly personal touch requires a real human being.

Endless Discovery

Hidden gems. New varietals. Up and coming regions. Find all the wine you never knew you’d love.

Handpicked to Match Your Tastes

Your personal somm will study your preferences and select wine based on your unique palate.

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Tell us what you
like. And we'll
keep the good
stuff coming.


Take Our Wine Quiz and Set Your Price Range

Answer a few questions about wine you enjoy, select a price from $15 and up, and tell us how often you'd like to receive your picks.


Receive Six Handpicked Bottles

Want to go off the beaten path? You got it. Prefer the classics? No problem. Your personal somm will tailor each shipment to your tastes.


Enjoy and Rate Your Wine

Every time you rate a wine, your personal somm will get to know you even better. And future picks will only improve.

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We use actual human beings to curate your wine. They have names and everything.

Unlike other wine services, we insist on putting human experts in charge. With Picked, you'll have your own personal somm - someone who loves and truly understands wine - to guide you on your journey. Cheers.

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People are talking.

"It's the Stitch Fix of Wine" - Sherri C. from IN

Still need more reasons? We can go on.

You're in Control.

Cancel or change your subscription at any time.

Free Shipping. And Free Expert Advice.

Because free is good.

Transparent Pricing.

The prices on Picked are the same prices on
There are no added markups or hidden "club" fees.

100% Satisfaction Guarantee

If any bottle misses the mark, we'll give you a full credit to apply to a new bottle.

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Don't see your question here? Open a chat to meet one of our somms and get a taste for our world famous customer service.

Let us count the ways...

  1. It's personal. A wine expert (a real person!) is here to guide you on your wine journey. They pick wine suited to your unique tastes and provide tips so that you enjoy every bottle.
  2. Endless discovery. We have 100x more wine than the average subscription service, which means there's no limit to the depth or breadth of your wine discovery. Organic, critically-acclaimed, Chardonnay-only – no matter your interests, we can curate a wine club just for you.
  3. Quality wine. We believe that winemaking should be left to the winemakers and not the marketers, so you can rest assured that we'll never send you any private label plonk. We only sell the good stuff -- wine the experts and somms actually drink.
  4. Enjoyment guaranteed. We collect your feedback after you've tasted your wine so that we can make better picks each time. We care so much about your enjoyment that we literally guarantee it.
  5. You're in control. Unlike other wine clubs, we let you set the price, frequency and mix of reds and whites. Better yet, you can modify your settings or cancel at any time.

Picked is the only wine subscription where the wine is selected just for you. When you sign up, we'll ask you about the types of wine you like (and dislike), and the kind of wine discovery you're interested in. Want to try new varietals? No problem. Prefer to dive deep into Napa Cabs? We've got you covered. Your personal somm will take these preferences into account when picking your first order. In future shipments they will also factor in the feedback you provide on wine you've tried.

You choose the frequency that makes the most sense for you: every one, two or three months. 7 days prior to picking your next order, we'll check in to make sure you're ready for it. If your schedule changes, or if you're still working your way through the last box, you can easily snooze your subscription from your Account Settings page.

Every shipment includes six bottles. You decide the mix of reds and whites and can adjust it at any time.

Set your own price point, starting at $15-$25 per bottle (pre-tax). We'll always seek out the best values for your budget. The total cost of each shipment will vary, reflecting the exact prices of each wine. We take this approach because transparency is important to us, and we never want you to doubt the quality of the wine or integrity of our picks. As with any of your Picked settings, you can change your price point at any time from your Account Settings page.

Subscription Settings

Yes! Standard shipping is free for all your picks. In the event expedited shipping is required -- for example to reach you in Hawaii or Alaska -- you will be charged the difference between expedited and standard shipping, plus a surcharge.

Regular shipping charges apply to orders you complete on your own, except for StewardShip members who pay for an annual unlimited shipping program.

Your satisfaction is important to us. On your wine discovery journey with Picked, we will help you broaden your wine knowledge and palate. As a part of this process you will try new wine and provide feedback on them. If at any time you feel a wine really missed the mark, we will credit your next order the price of that wine. Just contact us by e-mail or chat and let us know how we flopped.

We understand that sometimes things change, and you may want to cancel your subscription. Canceling is easy and straightforward. You can cancel at any time from your Account Settings page. You can also chat, call or e-mail us. If you decide to cancel, we would appreciate your feedback so that we can make our service better.

Picked is the perfect gift for your wine-loving friends. We recommend buying them a gift card which can be applied towards Picked orders. Given this service is highly personalized and based on individual preferences and feedback, we discourage signing up on someone else's behalf.

Chat or e-mail us your questions and we'll do our best to answer them. In the meantime, feel free to read our Terms & Conditions.

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The only wine club for novices and connoisseurs alike.

With Picked, they'll receive wines hand-picked by experts just for them.

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$50 off your first Picked box. Code PICK50

$50 off your first box. Code PICK50

There was an error redeeming your code.

*Offer only valid for first-time Picked subscribers. The $50 discount applies to the first 6-bottle shipment of your Picked subscription and excludes tax and shipping. Offer may not be combined with any other promotion or used with any other discounts on has the right to end or modify any offer at any time. Additional restrictions may apply, see terms and conditions for more details. Offer subject to state law limitations.

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