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The Perfect Gift for a Wine Lover

The only wine club for novices and connoisseurs alike. With Picked, they’ll enjoy wines hand-picked by experts just for them.

Picked is a wine subscription service that makes the perfect gift. No need to fret about choosing the perfect wine for someone, because we do that for you. Send a Picked gift card today!

How Our Wine Subscription Works

Real Wine Experts

With Picked, they get their own personal somm. After all, a truly personal touch requires a real human being.

Handpicked to Match Their Preferences

Their personal somm will study their preferences and select wine based on their unique palate.

Endless Discovery

Hidden gems. New Varietals. Up and coming regions. Their personal somm will tailor each shipment to their tastes.

Choose a Picked Gift Card

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Approx one box
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An average Picked box costs $150
(6 bottles at $25 each)
Approx two boxes
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Please allow 1-2 hours to receive your digital Gift Card by email.

A personalized wine subscription service

  1. Your gift recipient takes a fun quiz about their favorite wines
  2. Our somms pick 6 wines based on their taste and preference settings
  3. They can continue the subscription or choose to cancel whenever

If a wine subscription gift isn’t their thing

They can use their Picked gift card amount on Wine.com to get anything of their choice

Send a Gift Card


What is Picked?

Picked is a personalized wine club tailored to your gift recipient's specific tastes. After taking a short quiz to convey their preferences, your gift recipient is paired with their very own personal sommelier who hand-selects six wines for them from Wine.com's massive assortment (We’re the largest wine shop in the world!). Your gift recipient sets their own price point, shipment frequency and level of adventurousness. Because Picked is customized to each individual, it’s a great fit for all the wine lovers you know, from the novice to the well-traveled connoisseur!

How is Picked different from other wine clubs?

Let us count the ways...

  1. It's personal. A wine expert (a real person!) is here to guide each subscriber on their wine journey. Their somm will pick wine suited to their unique tastes and provide tips to help them enjoy every bottle.
  2. Endless discovery. We have 100x more wine than the average subscription service, which means there's no limit to the depth or breadth of wine to explore. Organic, critically-acclaimed, Chardonnay-only – no matter their interests, we can curate a wine club just for them.
  3. Quality wine. We believe that winemaking should be left to the winemakers and not the marketers, so you can rest assured that we'll never send any private label plonk. We only sell the good stuff -- wine the experts and somms actually drink.
  4. Enjoyment guaranteed. We collect your gift recipient's feedback after they've tasted their wine so that we can make better picks each time. We care so much about their enjoyment that we literally guarantee it.
  5. They're in control. Unlike other wine clubs, we let your gift recipient set the price, frequency and mix of reds and whites. Better yet, they can modify their settings or cancel at any time.

How much does Picked cost?

Each shipment contains six bottles. The average box price is $150 (6 bottles at $25 each), but your gift recipient can choose to go as low as $120 or up to $240 depending on their preferences. The total cost of each box will vary, reflecting the exact prices of the wines included. They can change their price point at any time from their Account Settings. Shipping is always free!

How do I send this wine subscription service to someone?

The answer is simple: send them a Wine.com gift card! Since Picked is so personalized and improves with a subscriber’s feedback, we strongly discourage directly signing up on someone else's behalf.

Gift cards are sent via email so you can choose to send it directly to them with a gift message or send it to yourself and forward it along. They redeem the gift card when they enroll in Picked, and we'll take care of the rest.

What if my gift recipient doesn't want a wine subscription gift?

Not a problem! You are simply sending them a Wine.com gift card and the choice to sign up for Picked is completely up to them. If they would prefer to shop on their own, Wine.com gift cards are also redeemable for thousands of wines, accessories and more.

Will I be charged if my gift recipient continues their subscription?

Certainly not. Once they use their gift card balance, it will be up to them to pay for any future shipments.

Can I gift more than two boxes?

You're so generous! If you would like to send them more than two boxes, you can buy them additional gift cards or find a higher denomination here.

Can I get Picked for myself?

Absolutely! To get started you can take the quiz or go here for more information.

Still have questions?

Open a chat to meet one of our somms and get a taste for our world-famous customer service. Additional details can also be found at wine.com/picked.

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